Psychologists discovered that one of the most appealing parts of screens and games, are they NEVER go stale.

Software companies know something we don't.

If the game isn't updating, it's dying.

Think about it - the games that have your children hooked constantly have new updates, new seasons, new characters, new maps, new missions.

The screens never get boring because they are constantly evolving & updating.

This toy utilises that same concept. They deliver unique, different, fun new blocks to your door every month.

Each new delivery reinvents the game for your little one. Keeping them engaged, month after month, until eventually they completely forget about the screens & consoles.

Think about every toy they have had. They all have one thing in common. Once they are completed, they become useless to kids and start collecting dust.

This toy can't be completed. The open ended play keeps them coming back. At no point, do they ever look at this toy and think 'I have done everything I can do with it'. Why? Because it has infinite options. They can build anything. So they never get bored of it.

When kids are handed toys, one of the most important things is that they need to instantly know what to do with the toy.

This toy has been inspired by the popular games they already play. You will give them this toy, they will instantly know what to do, and start building. They will have fun from minute one.

Inspired by games that reward every action with a tiny little dopamine hit, these blocks do the same thing. Every time two blocks connect, the sound and feeling of this action rewards them with a tiny dopamine hit. Which keeps them building and coming back time and time again.

The silent killer of toys is the lack of progressive stimulation and challenge. This toy allows kids to challenge themselves, with more complex difficult builds as time goes on and more blocks arrive.

Those parents in the Builders World Club reported something that shocked them. The screen-time stopped, without arguments & negotiation. Kids started choosing blocks instead. 82% report a noticeable drop in screen time within weeks.

When teachers are spending their limited school budget on a toy, you know something is special about it. Click Blocks are being ordered in bulk by schools and centres that have seen first-hand what these blocks are doing for a child's creativity, focus and problem solving.

Over 50,000 people have already seen the same thing happening at home. The question isn't whether it works. It's how long you want to wait before your child gets their first world.