Psychologists discovered that the most appealing part of screens and games, is they NEVER go stale. They are NEVER stagnant.

That's the trick. That is their secret sauce.

If the game isn't updating, it's dying.

Think about it - the games that have your children hooked constantly have new updates, new seasons, new characters, new maps, new missions.

The screens never get boring because they are constantly evolving & updating.

Last months game is different to todays game. And next month it will change even more.

This toy utilises that same concept. They deliver unique, different, fun new blocks to your door every month.

Each new delivery reinvents the game for your little one. Keeping them engaged, month after month, until eventually they completely forget about the screens & consoles.

All forgotten about toys have one thing in common. They are completable.

This toy can not be finished.

When kids pick up the blocks, there is no singular objective. They think about something and then find a way to build it. Then they do it again. Then again and again.

This is called open ended play and it keeps them coming back. At no point, do they ever look at this toy and think 'I have done everything I can do with it'.

When kids are handed toys, it is crucial that instantly know what to do with it.

This toy has been inspired by the popular games they already play. You will give the blocks and they instantly begin building. Fun from minute one.

Similar to the video games that reward every action with a tiny little dopamine hit, these blocks do the same thing.

Every time two blocks snap together, the sound and feeling of this action rewards them with a tiny dopamine hit.

They can not outgrow these blocks because they will build increasingly complex structures over time.

As more blocks arrive every month, they can increase the complexity, which increases the reward also.

Those parents in the Builders World Club reported something that shocked them. The screen-time stopped, without arguments & negotiation. Kids started choosing blocks instead. 82% report a noticeable drop in screen time within weeks.

When teachers are spending their limited budget on a toy, you know something is special about it. Click Blocks are being ordered in bulk by schools and centres that have seen first-hand what these blocks are doing for a child's creativity, focus and problem solving.

Over 50,000 people have already seen the same thing happening at home. The question isn't whether it works. It's how long you want to wait before your child gets their first world.